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Finding
the capital you need to finance your business
can be a confusing and complicated process.
Many great ideas stumble at this stage
of business building. Yet, moving through
this stage breathes life into your business
- giving it forward momentum like a roller
coaster barreling down the first big hill.
Finding money is just a matter of being
informed and choosing the right path for
money to enter the business.
There are several options available to
you when searching for financing. Some
methods of raising funds are less difficult
than others, but all require some planning.
Basic planning requires that you know
the answer to these three questions:
- What will
you use the money for?You must
know exactly where the money will be
used. You must be specific, as generalities
are recipes for disaster. Carefully
identify the areas where money should
flow into your business.
- How much
money do you need? You should
calculate your needs to carry you through
initial startup and into your first
several months of operation. It's necessary
to have a realistic picture of your
needs. Many businesses fail because
the money runs out before the business
reaches profitability.
- How will
you pay back the money? You must
have adequate cash flow from your business
to repay the money to your source. Before
asking for funds, make sure your fiscal
projections and business integrity are
soundly argued in a good business plan.
An integral part of a good business
plan are financial statements for your
business. You need to show sufficient
cash flow in your business for repayment.
You do this with information as found
in an income statement, a balance sheet,
and a projected cash flow statement.

Sources of
money
Here are some options for funding your
small business:
Credit Cards
One form of personal debt you should avoid
is cash advances on your credit card.
It's very tempting and very easy to get
cash this way. If you do this you should
pray. Pray with vigor. Then ask for forgiveness.
This option is very expensive and extremely
risky. Credit cards should only be used
for short-term expenses, and not as a
means to entirely fund a start-up business.
Friends and
Family
Borrowing from your friends and family,
especially the rich ones, is a good way
for new businesses to get money. It's
not uncommon for relatives to make low
interest or no interest loans to family
members. Just make sure all parties are
aware of any risks. You don't want to
alienate your family if the business falls
on hard times and you have trouble repaying
the loan.
Personal Savings
You can use your personal savings or assets
that can be converted to cash. If your
savings are already low, put off that
vacation, drive your old car a bit longer,
avoid large purchases -- be thrifty in
all areas and you can save faster for
your business. Keep in mind that most
lenders won't finance 100 percent of your
business, so you'll need to invest some
money yourself.
Line of Credit
If you have good credit, you may be able
secure a line of credit from your bank.
This can be handy in providing you with
a source of working capital in the opening
round of your business.
Bank Loan
Using collateral, such as the equity in
your home, you can approach your bank
for a loan against your business. This
may or may not be an option for you, since
some banks prefer to separate personal
equity from business debt.
Venture Capital
People with lots of money love to make
lots more money. Your job is to convince
venture capital providers that you and
your business can help them make lots
more money.
You must be able to show you've got a
real winner. You must do it without fluff
or a "come on, dream with me"
embellishment. Therefore, you need a business
plan. A good one that shows you've done
your homework and know the "lay of
the land."
Venture capital providers want to be sure
their investment is sound. They generally
do this by taking ownership over a pretty
big part of the company, and often require
control of major portions of the business.
This is so they can look after their investment.
Do they mess around with the little guy?
On the whole, they don't want to fool
around with little investments and they
are bully on companies that have high-growth
potential. Gotta think big with these
guys!
A few sites that help businesses and capital
providers meet are vCapital.com,
BusinessFinance.com,
and vFinance.com.
Angels
An angel, or private investor, is a person
looking for good investment vehicles.
This person could be your next door neighbor,
your dentist, or a local business owner.
Overall, angels are not loan-makers, they
are investors. As such, the degree of
control and terms under which you receive
seed money for your business will depend
on the arrangement brokered between you
and your angel.
The key to finding an angel in your area
is networking. While you may not have
an angel in your personal pool of contacts,
by networking with others you can create
a word of mouth campaign that reaches
the ears of private investors. Moving
outside of your local area, you can begin
a sweeping search for private investors
at BusinessFinance.com. They maintain
a list of thousands of potential investors.
SBA Microloans
The Small Business Administration may
be helpful in connecting you with a Microloan.
These loans are administered by non-profit
organizations that want to foster economic
development in your area. Contact your
regional SBA office for information on
this loan program. You can find your local
office using this online locator: http://www.sba.gov/regions/states.html
Small Business
Investment Companies
The SBA or your local Chamber of Commerce
may be aware of Small Business Investment
Corporations operating in your area. These
organizations are interested in reviving
depressed portions of your community,
bringing employment to places with high
unemployment, or even helping certain
minority groups. They will work with new
businesses if you meet the criteria they
expect. You can visit the American Economic
Development Council for a list of organizations
in your area: http://www.aedc.org/
Business Incubators
Business Incubators help build new businesses.
They can provide help in all phases of
start-up, including funding. Investigate
whether or not an incubator exists in
your area with the SBA, Chamber of Commerce,
local universities, or your local municipality.
Your Future
Customers
Your future customers may be a source
of money. This is a less conventional
method, and your timing must be right
to coordinate this type of deal. You simply
take advance orders for your product and
collect at the time of the order. If you
take enough orders, you can search for
a lending institution which makes loans
against accounts receivable.
In the final analysis, the name of the
game is perseverance. Get your name and
idea out there in the real world. Start
talking to people about your intent and
become a player. Have your business plan
ready, be aggressive, and you can get
the money you need.
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