1) Application and definitions
1. These conditions are to apply for the purchase, sale and brokerage of advertisements in electronic services and products (referred to below as ”service”) unless otherwise agreed.
2. The term ”advertiser” is used to denote a physical or judicial person who orders an advertisement on their own behalf, either themself or through a broker.
3. The term ”purchaser” is used to denote anyone who places an order for an advertisement, either as the advertiser itself or on behalf of an advertiser.
4. The term ”third party advertising” is used to denote the retrieval for exposure of an advertisement from the advertising system of another party for display in a service that is owned by Eurotradeforum.
2) The responsibilities of the advertiser
1. It is the responsibility of the advertiser that the advertisement and any information to which it is linked, the contents of which are known to the advertiser, do not infringe upon copyright or any other intellectual property legislation. Furthermore, the advertiser is responsible for ensuring that the advertisement satisfies the requirements of, and does not contravene, the requirements that are placed by currently valid laws and extra-judicial regulations for marketing.
2. The advertisement is to contain information that makes it easy for the reader to identify the advertiser. If the advertiser is well-known, it is sufficient that the advertisement displays the trade-mark or company symbol of the advertising company.
3. The advertiser is to provide Eurotradeforum with complete and satisfactory advertising material as specified by Eurotradeforum’s Technical Specifications.
4. The advertisement must be supplied to Eurotradeforum or its re-presentative at least four working days before the agreed starting date for the advertising, or as otherwise specified in the conditions for delivery published by Eurotradeforum.
3) Right to refuse publication
Eurotradeforum has the right to refuse to publish an advertisement as specified in the legal responsibility in The Freedom of the Press Act and The Fundamental Law on Freedom of Expression.
4) Erroneous publication or failure to appear
1. If an advertisement that has been ordered cannot be published as a result of actions of the purchaser or other provisions relating to the purchaser, the liability of the purchaser will be limited to the cost of the advertisement.
2. Eurotradeforum cannot be held responsible for errors in the advertising material that is provided by the purchaser or that arise during the transfer of such material.
3. Eurotradeforum cannot be held responsible for the failure of an advertisement to appear or errors in an advertisement if the reason for this are problems caused by the information transfer agent or conditions outside of the control of Eurotradeforum.
4. Eurotradeforum cannot be held responsible if an advertisement is placed at a location other than the one ordered if the reason for this is that the material has been submitted after the deadline for submission of material.
5. In the event of Eurotradeforum being responsible for an erroneous advertisement, Eurotradeforum’s liability towards the purchaser is limited to the cost of the advertisement and solely for its publication in Eurotradeforum’s service. An erroneous advertisement is taken to have been published also in the case in which the advertisement being published at another location that that ordered, and the erroneous publication of the advertisement on a day other than the day ordered.
6) Third Party Advertising
1. Eurotradeforum has the right when third party advertising is carried out to discontinue publication of the advertisement if the advertiser does not satisfy the requirements specified by Sections 2.1 and 2.2.
2. The advertiser can be held responsible and liable to pay compensation if the advertisement does not follow the requirements specified by Sections 2.1 and 2.2.
3. The advertiser will be held responsible and liable to pay compensation in the event of any damage to the sites caused by the use of third party systems.
7) Complaints
Complaint in the event of an error in the advertisement is to take place as soon as possible, and a maximum of three days after the publication of the advertisement. A complaint should be approved after the expiry of the time limit given if it has been lodged as soon as the purchaser can reasonably be expected to have become aware of the design of the advertisement. Complaints about the order must be lodged as soon as possible and a maximum of 14 days after the date of the order. Complaints about invoicing must be lodged as soon as possible and a maximum of 14 days after the date of the invoice.
8) Cancellation
Cancellation must take place in writing and it must be sent to Eurotradeforum before the start of the campaign (maximum of 14 days after order date). Cancellation before the start of the campaign will be invoiced for 25% of the total value of the order. Advertisements that are cancelled later than 14 days after order date will be invoiced at the total value of the order.
9) Payment
Eurotradeforum has the right to request payment in advance. The advertiser is to pay as specified in the currently valid price list, or as specified in a separate contract or agreement. VAT and any other relevant taxes will be added to the invoice. The invoice will be addressed to the purchaser.
10) Ownership of Original Material
Advertising material that has been produced by Eurotradeforum and that has been paid for by the advertiser as specified in a detailed invoice is the property of the advertiser. Other advertising material that has been produced by Eurotradeforum is the property of Eurotradeforum. Material – such as sketches and drawings – prepared for the production of an offer are the property of Eurotradeforum unless otherwise agreed. Upon signing the orderform you allow Eurotradeforum to use all necessary graphics that pertains to the company's corporate identity, including logos, typefonts and visual content unless other advertising material has been provided by the advertisser.
11) Grounds for Exemption
Conditions that constitute grounds for exemption, i.e. conditions that justify the release of one party from consequences arising from failing to meet the obligations under the contract, include new or changed legislation, labour conflict, blockade, fire, flood or major accident. A party who claims release from obligations must inform the other party of this without delay.
12) Disclaimer
Whilst we endeavour to promote and market your company for the duration of the advertising campaign we cannot guarantee that you will receive more visitors to your website or enquiries for your services.
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